Everest South Summit

Everest South Summit

Everest South Summit, Rob Hill stood on top of Mount Everest’s South Summit and became the first person living with an ostomy, the result of Crohn’s Disease, to reach the highest peak on each of the seven continents. Rob’s No Guts Know Glory campaign to raise awareness of intestinal disease and ostomy was a huge success. Together with IDEAS, Rob raised enough money to meet his research funding commitment to the University of British Columbia — which is already making ground-breaking discoveries UBC study: Microbiota fend off intestinal infections!

“I’m very pleased to raise money for research,” said Rob. “When we started IDEAS almost 10 years ago, we created a mandate to increase the quality of life for people living with inflammatory bowel disease in North America. Research plays a vital role in that mandate. We’re proud to be a part of the IDEAS research centre at the University of British Columbia’s Okanagan campus.”

Rob’s No Guts Know Glory Everest Expedition was one of the first to leverage social media to share the climbing story online with a global audience. This was made possible through partnership with expedition partners Abbott Laboratories and ConvaTec. We used videos, photos and words to share the personal-side of climbing with an ostomy. You can read the summit day live blog, and all of the expedition blog posts using the archives feature on your right.

Although the climbs are complete, the fundraising and awareness work of IDEAS continues. Please donate today to help IDEAS find a cure for inflammatory bowel disease and increase the quality of life for people living through these debilitating illnesses. Please donate online now, or if you’d prefer, send a cheque to the IDEAS office:


#521 – 119 West Pender Street

Vancouver, BC, V5L 2N4

All donations over $20 will receive a Canadian tax receipt for charitable giving. For more information on IDEAS and its programs, Donate

Until there is a cure, we need IDEAS

Until there is a cure, we need IDEAS

Until there is a cure, we need IDEAS

We are a non-profit organization working to make Canadians and Americans aware of the issues people living with intestinal disease face. We’re committed to education and awareness programs that help to remove the stigma surrounding living with an intestinal disease or an ostomy. We’re committed to making access to information about intestinal diseases easy, via this website.Until there is a cure, we need IDEAS

Join our IDEAS Facebook page to connect with members, spread the word about intestinal disease with your social networks and learn more about what IDEAS is all about. We’re always open to new IDEAS that help spread the word and educate people about intestinal disease.

IBD Adventures

IBD Adventures

IBD Adventures is a program of the Intestinal Disease Education and Awareness Society (IDEAS) taking people from all walks of life on incredible journeys to amazing places. The program is open to all (some age restrictions apply) and we welcome people from all over the world to join us as we climb to new heights to change attitudes with altitude.

IBD Adventures logo

The program is still young but has had amazing success in its two short years. So far, we’ve taken seven brave individuals to the top of the highest free standing mountain in the world, Mount Kilimanjaro in Tanzania, Africa, September 2009, and another seven courageous adventure seekers accompanied Rob to Mount Everest base camp prior to his successful summit attempt in April 2010. During these two IBD Adventures, all participants reached their personal summit goals and in the process they’ve helped to raise over $50,000 to support research to find a cure for Inflammatory Bowel Disease and help children and youth suffering from IBD attend camps where they can meet other individuals dealing with similar issues.

The next IBD Adventure is the world famous West Coast Trail on the rugged coast of Vancouver Island in British Columbia, Canada. Trekkers will hike over 75 kilometers of rugged coastal terrain in challenging conditions carrying huge loads to sustain themselves over the seven day IBD Adventure. This trip is sold-out, but don’t worry, if the thought of trekking the West Coast Trail to support IBD patients in Canada has you excited, we plan to make this adventure an annual event. Please contact info @ to find out how you can participate in 2011.

Clinton Carly Kalapattar

While the West Coast Trail trek will be an annual event, it won’t be the only IBD Adventure offered. We plan to return to Kilimanjaro in the near future, but not before we travel to other amazing destinations to challenge attitudes with altitude, including:

  • Mount Whitney, California, USA
  • Three Peaks Challenge, United Kingdom
  • The Great Wall, China
  • Machu Pichu, Peru

We welcome your suggestions for future IBD Adventures as well. We will have information available here soon about the next international high altitude destination.

These treks are fully supported by professional guiding companies. Participants’ safety is our primary concern. Trekkers must physically train to meet the challenges they’ll face on these IBD Adventures, but we’ll take care of all the travel arrangements and trekking logistics, so once you arrive to begin your journey, you can focus on seeing the sights, exploring the regions and getting to know your IBD Adventures teammates as you trek together to end the stigma associated with intestinal diseases and raise money to support important IDEAS programs.